I just finished reading Janks chapter 4. I've always known that there is so much more that we say with what we say, and it was really interesting to see how it has been broken down by Janks. Sometimes I 'read' against the text of a news program, because I feel that there is so little neutrality. I studied marketing many years ago, and remember some of this, although it was not so clearly explained. When I read advertising, I tend to try to figure out who the target reader is after I've read it. I notice that a lot of what I read isn't directed at me, so I'm neither estranged or engaged by some texts. Infantilization is something I'm becoming more aware of in reading texts, because advertising does so much of it (at least it appears that way to me). My writing class has also helped me recognize what I'm saying with my words. Choosing the right word to convey meaning can have a profound effect on the reader. Photoshopping has become a verb, as the Janks indicates. In teaching Photoshop, I show students what they can achieve by taking an image and conveying more with it than the original image indicates. Like Photoshop, analyzing text tends to make you look critically at much more of what we read. The illustrations in the chapter show the effect photoshopping can have on an image. After reading Janks, it becomes harder to take reading at face value.